We help brands
build, launch, and grow.
a multi-disciplinary creative studio helping companies build, launch
& GROW BRANDS THAT
PEOPLE TALK ABOUT.
Our Work
Our Work
What We Do
Build
As your partners, we listen, observe, and take note of your business goals for a thorough understanding of your vision.
We create thoughtful brands using our brand development process made for entrepreneurs, growing businesses, and established companies by combining both strategy and heart to shape a unique Tone of Voice, Market Positioning, Personality, and distinct point of view.
We craft distinct graphic, color and visual systems that reflect your brand's tone, mission and core values that resonate with your audience.
We look far and wide for inspiration to guide our , craft, storytelling and visuals that moves you in all the right places.
Launch
Support with high quality production of branded collateral and merchandise.
We create unique digital experiences of your brand universe with conversion strategies in mind.
Email and social campaign designed with your brand voice that helps your business convert, retain and grow your community (/target audience?)
Describe a feature you’d like to share about this company or highlight a particular service it offers.
Custom layouts and template designs for your team to use on an ongoing basis, for your day-to-day operations.
Grow
Memorable art direction for content creation paid, social and organic ad campaigns that tells a story and evokes that emotional spark.
We set foundations on campaign and marketing spots to ensure your brand mission is always at the forefront.
Brand build outs for immersive real-world experiences with touch points that create a big and lasting impression.
Transformative guidance for shifting audiences, redefining your values, or re-introducing a fresh image of your brand into the world.
Build
Brand Foundations
Positioning + Strategy
Brand Architecture
Customer Journey MappingNaming
Tone of Voice
Personality Development
Brand Narrative & Story DevelopmentLogo Development
Visual Graphic System Development
Art + Creative Direction
Strategy + Research
Creative + Concepting
Programming + Activation
Launch
Print + Digital Collateral
Packaging
Uniform Development
Merchandise Design
Vendor Production SupportWebsite Design
Content Foundations + Mapping
Web Development SupportSocial Campaigns
Email Newsletter Campaign
Digital AssetsCustom Branded Templates
Brand Guideline Development
Team Training + Onboarding
Grow
Styling
Photo Art Direction
Content Direction
Social Media Strategy
Campaign Strategy
Brand Roll-Out Strategy
Product Launch + Brand Activation
PR PackagingBrand Audit
Rebrand
Repositioning + Strategy
A brand is a collection of experiences.
Cabinet Collective is a full-service creative studio led by Magdalene Kan and Annah Kessler. We believe great brands don’t just happen — they're created through a series of cohesive, impactful interactions. Our approach emphasizes collaboration with clients, fosters curiosity, balances strategy and storytelling, harnesses technology, and sparks conversations.
Select Clients
Lululemon
Nike
Life House Hotels
Grand Central Market
Ballymore
Blue Flag Capital
Midtown Capital
ROAN Ventures
Blue Suede Hospitality Group
Morris & Atlas
Huron
Scout Veterinary Care
YELLOW
Shadowbox
Planoly
Away
Papa & Barkley
Mejuri
Verb Energy
New Business,
Ventures + Inquiries
Connect
Cabinet Collective • A place for ideas